Social Media Screening

The benefits of social media screening

Social media screening has become increasingly important for employers in recent years. As social media platforms have grown in popularity and usage, so too has the potential for these platforms to impact a company’s reputation and bottom line. Inappropriate or offensive social media activity by an employee can lead to negative publicity, loss of business, and even legal repercussions. Conducting screening of social media as part of the pre-employment process can help companies avoid these potential risks.
 

Attract the right candidates for your company

By evaluating a candidate’s online presence, employers can gain insights into their behaviour and character, which can be crucial in determining whether they are a good fit for the company. Social media screening can also help employers identify potential red flags, such as evidence of drug or alcohol use, aggressive or violent behaviour, or discriminatory views.
 

Social media checks on current employees

Social media screening is not limited to pre-employment, as employers can conduct periodic checks on current employees to ensure alignment with company values and policies, especially for those in high-profile or public-facing positions.

Allowing applicants to review and cleanse their social media profiles can also help ensure compliance with laws and regulations related to privacy and discrimination, as it gives them a chance to address any potential issues and avoids any legal or ethical challenges that may arise.
 

Compliant social media screening

It’s important to note that screening should always be conducted in compliance with applicable laws and regulations, including those related to privacy and discrimination. Employers should also ensure that their screening processes are transparent, fair and consistently applied across all candidates and employees.